April 1, 2012 § Leave a comment
Research has given us a lot of good ‘dos’ and ‘don’ts’ on how to communicate about climate change. It tells us that:
- information doesn’t by itself change people’s minds
- confirmation bias means that people seek out facts that confirm their existing views
- people find it hard to understand risks that are not immediate and tangible
- fear appeals have mixed effects
However we rarely talk about the inner state of the person we are communicating with and how this relates to the creative, innovative, whole-hearted and committed responses we need. If we are to help people avoid the flight into false certainty and paranoia that I wrote about last month, what kind of emotional state should be trying to foster? « Read the rest of this entry »
February 27, 2012 § Leave a comment
Recent leaks about the extent to which America’s Heartland Institute has been funded to disseminate climate change disinformation have shocked many. The sums involved are huge and the opinion shift in the US has been dramatic. In a recent article for The Nation, Naomi Klein reported that the number of Americans who believe that burning fossil fuels causes the climate to change has fallen from 71% in 2007 to 44% in June 2011.
But why are the arguments of organisations like the Heartland Institute so successful? Why do people shift their views so rapidly? Why do people believe information that is so contrary to their interests?
States of confusion